Mascots: Art over Function

Although the radiator mascot has humble beginnings as a simple temperature gauge, time would prove the mascot to be an art-form unto itself. Examples of unique Studebaker mascots of the pre-WWII era will be used to showcase the stories of their creation.  In addition, examples will be included of mascots created by Studebaker’s competitors and aftermarket mascots owners purchased to personalize their vehicles.

  • July 13, 2018 - February 28, 2019