Celebrate the season with Studebaker! For decades, Studebaker helped Americans celebrate the holidays, a time for gathering, gratitude, and getting home. Explore colorful commercial artwork, dealer materials, and holiday promotions that reveal how the company connected its products with winter travel, gift-giving, and the excitement of the season.
The exhibition also features a Studebaker “one-horse open sleigh” and bobsled, recalling the company’s heights as one of the world’s largest manufacturers of horse-drawn vehicles. Together, these objects and images offer a festive look at how Studebaker helped generations of Americans travel—and celebrate—in style.